Learning to use the internet

Sprint is making a really interesting move to promote its new phone the Instinct. Rather than give people a rebate or discount, they will pay the first 1,000 users $20 to create a video that includes the phone and upload it to YouTube.com. The winner will get $10,000. This is interesting because companies and ad agencies are really struggling to learn how to best use the power of the internet.

The approach here seems to be – when you can’t think of anything else – have a contest.

So for around $50K – Sprint is getting:

  • At least 1,000 videos featuring their new phone.
  • Buzz from people like me and large gadget blogs talking about it.
  • Selling at least 1000 phones

How many of these will be of the “will it blend” variety?

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