Twitter: 140 reasons it’s worth your time

January 17, 2009 by Ben Shoemate

twitterrific-icon If someone at your company is not watching your brand on Twitter (website: Twitter.com wikipedia: Twitter) you could be missing out on valuable market intelligence and an opportunity to interact with your customers in a way that makes your brand more personal. Plugging into twitter a little each day is a good way to “listen” to what is happening: in the news; in your industry; and with your customers and to the web. The web is changing fast and changing society as it does. Ideas are generated in small sub-cultures and explode outward in viral waves that influence consumer behavior, innovation, even language.

If you have not heard of Twitter, heard of but never tried it, tried it but didn’t “get it”, or seen the value but weren’t sure how to extract it, then this article is written for you.

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Learning to use the internet

June 24, 2008 by Ben Shoemate


Sprint is making a really interesting move to promote its new phone the Instinct. Rather than give people a rebate or discount, they will pay the first 1,000 users $20 to create a video that includes the phone and upload it to YouTube.com. The winner will get $10,000. This is interesting because companies and ad agencies are really struggling to learn how to best use the power of the internet.

The approach here seems to be – when you can’t think of anything else – have a contest.

So for around $50K – Sprint is getting:

  • At least 1,000 videos featuring their new phone.
  • Buzz from people like me and large gadget blogs talking about it.
  • Selling at least 1000 phones

How many of these will be of the “will it blend” variety?

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Disney’s new short Glago’s Guest

June 24, 2008 by Google Reader

My first official reason to want to see this new Bolt movie.

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Google Adsense Account Disabled

January 29, 2008 by Ben Shoemate

See Update: Sweet sweet justice. Praise be to Google.

I’m a big fan of Google (always have been) but I’m staring to worry that maybe I’ve given them a little to much trust and power. I have been a beta tester on almost all of their programs. I’ve played with everything in the Google lab, and been an advocate of all their services. But today I was sent a message telling me that my adsense account was disabled. I understand they have to protect the integrity of the system, but after looking into it, I can not figure out what they think I have done wrong. This is what they wrote:
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Powerpoint on Powerpoint – rules we should all use

December 27, 2007 by Ben Shoemate

Here is a great presentation on how to use powerpoint.

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