Twitter: 140 reasons it’s worth your time
January 17, 2009 by Ben Shoemate
If someone at your company is not watching your brand on Twitter (website: Twitter.com wikipedia: Twitter) you could be missing out on valuable market intelligence and an opportunity to interact with your customers in a way that makes your brand more personal. Plugging into twitter a little each day is a good way to “listen” to what is happening: in the news; in your industry; and with your customers and to the web. The web is changing fast and changing society as it does. Ideas are generated in small sub-cultures and explode outward in viral waves that influence consumer behavior, innovation, even language.
If you have not heard of Twitter, heard of but never tried it, tried it but didn’t “get it”, or seen the value but weren’t sure how to extract it, then this article is written for you.
Faster sites get more users
January 6, 2009 by Ben Shoemate
I read this on Dries Buytaert’s blog (he is the guy that created open source content management system drupal). Through a presentation from Nicole Sullivan, a former member of Yahoo’s Exceptional Performance Team and co-author of O’Reilly’s upcoming book on performance optimization, I came across the following data points:
- Amazon: 100 ms of extra load time caused a 1% drop in sales. (Source:Greg Linden, Amazon)
- Google: 500 ms of extra load time caused 20% fewer searches. (Source:Marrissa Mayer, Google)
- Google: trimming page size by 30% resulted in 30% more map requests. (Source: Marrissa Mayer, Google)
- Yahoo!: 400 ms of extra load time caused a 5 to 9% increase in the number of people that clicked “back” before the page even loaded. (Source: Nicole Sullivan, Yahoo!)
Next week in Tokyo
December 4, 2008 by Ben Shoemate
I’ll be in Tokyo next week demonstrating Confluence Wiki and doing some admin training. It’s not my first time there but I thought I’d ask if any one has any suggestions for “must see”, “must do” activities. Ideas?
Google Friend Connect – First taste
December 4, 2008 by Ben Shoemate
I installed Google Friend connect on my site tonight. What is it? It’s a way to turn your website into a community (and in the process, find out how unpopular you really are.) Please join my site…so my little avatar is not alone down there. http://www.google.com/friendconnect/
Product Idea: Universal content migrator
December 4, 2008 by Ben Shoemate
Almost all blog, wiki, and web content management tools these days support xml-rpc (a method that allows you to manipulate content remotely – for example you can have desktop software that lets you publish to your blog). We are getting very close to having the ability have truly free and interchangeable data. All we need now is a tool that asks you for the source site, the target site, and maybe some additional information (usernames and passwords, keep tags, keep dates, etc) and go. Of course we could also get fancy and add a filter to say only get content from the source that matches this criteria or that.
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