Archives For Social Networks

twitterrific-icon If someone at your company is not watching your brand on Twitter (website: Twitter.com wikipedia: Twitter) you could be missing out on valuable market intelligence and an opportunity to interact with your customers in a way that makes your brand more personal. Plugging into twitter a little each day is a good way to “listen” to what is happening: in the news; in your industry; and with your customers and to the web. The web is changing fast and changing society as it does. Ideas are generated in small sub-cultures and explode outward in viral waves that influence consumer behavior, innovation, even language.

If you have not heard of Twitter, heard of but never tried it, tried it but didn’t “get it”, or seen the value but weren’t sure how to extract it, then this article is written for you.

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Sprint is making a really interesting move to promote its new phone the Instinct. Rather than give people a rebate or discount, they will pay the first 1,000 users $20 to create a video that includes the phone and upload it to YouTube.com. The winner will get $10,000. This is interesting because companies and ad agencies are really struggling to learn how to best use the power of the internet.

The approach here seems to be – when you can’t think of anything else – have a contest.

So for around $50K – Sprint is getting:

  • At least 1,000 videos featuring their new phone.
  • Buzz from people like me and large gadget blogs talking about it.
  • Selling at least 1000 phones

How many of these will be of the “will it blend” variety?

It seems there are new social tools created everyday. So I had a few questions:

  • How long does it take for these networks to reach critical mass?
  • What happens when the market is saturated?
  • How many networks are people willing to invest time into?
  • What’s next for them?

To answer the first question I went to Google trends and plotted MySpace versus Facebook.

From this it looks like myspace has peaked and facebook is nearly as popular now. Next I went to alexia.com which ranks sites. Continue Reading…