Ben Shoemate

We all know that it is important to choose your words wisely in the business world. Below are a few of the more important word choices you can make. I bookmarked this a few years ago and thought I would share it.

Think about these two words: spend and invest. Would you like your bank to spend your money or invest it? Since spending implies the money is gone, you probably want a bank that invests. Now apply these same words to corporate budgets and see how that influences thinking. Early in my career, I saw budgets as allocated company money I had permission to spend. And I did spend it. I never thought of budgets as investing in the company’s future until I was given profit and loss accountability for a new department and discovered my flawed thinking. I learned that in order to grow the department, I needed to budget with an investment mentality. Shifting words shifted my thinking and my results.

Try these words: problem and challenge. Would you rather a boss see your mistake as a problem or as a challenge? It’s more than semantics. Problems are fixed; challenges are met. Different words evoke different feelings. I have a more positive frame of mind meeting a challenge than fixing a problem. But a word of caution. I’m not suggesting you play the buzz-word game like a colleague of mine who walked into my office saying, “Do I have an opportunity for you.” We both knew differently.

Here are two favorites: bodies and people. As a young manager, I was jolted every time I heard another manager talking about how many “bodies” they needed, or putting “butts in seats.” Later, I learned many of those managers struggled with departmental morale problems. I could understand why if they saw people as interchangeable pieces to a puzzle rather than individuals playing an important role in their departments.

I realized the words I use to think and talk about my workload, my goals, my projects and the people I worked with influenced my thoughts and actions about them. So, I changed my words. If I say I work “for” someone I have a different vision about my work-life than if I work “with” them; same with my staff working with, not for me.

Poorly chosen words can kill enthusiasm, impact self-esteem, lower expectations and hold people back. Well chosen ones can motivate, offer hope, create vision, impact thinking and alter results. I learned in twenty years in management my words have power over my thoughts and actions. They also impact and influence people I speak them to.

via The Power of Words.